From Forest to Bottle: How Atutahi Honours Māori Traditions

Why Ethical, Local, and Sustainable Brands Matter Now

In today’s world with countless choices, people seek more than just delicious products—they want brands with a backstory, a mission, and a positive impact. More and more, New Zealanders look for companies that protect the environment, honour local culture, and act responsibly.

This is where Atutahi stands out. It’s more than just another beverage company. Atutahi safeguards indigenous knowledge and shares Māori stories. Each Atutahi bottle offers you something beyond a flavourful drink—it connects people to the insights found in Aotearoa’s forests, flora, and heritage.

Have you considered how a brand can honour traditional methods while creating new products? Atutahi’s journey “from forest to bottle” illustrates this balance.

The Roots of Atutahi – Guided by Māori Knowledge

Atutahi started with a clear aim: to blend the richness of  Māori rongoā (traditional healing practices) with drinks that suit today’s lifestyle. Atutahi doesn’t just use native plants to add flavour. It works according to tikanga Māori (cultural protocols—honouring the land, the harvest, and the people who preserve this wisdom.

Plants like kawakawa, horopito, kūmarahou, and kānuka each have distinct uses. Māori culture values these plants, acknowledging their natural benefits for digestion, immunity, and overall wellbeing. Every plant has its own story, and Atutahi respects this legacy by sourcing and blending them in ways that stay true to their roots.

Learn more about Atutahi’s values here: What We Value.

By adding these ingredients to refreshing drinks and chutneys, Atutahi creates a unique experience: one that satisfies modern tastes while remaining grounded in the forest knowledge of Aotearoa.

Atutahi’s Commitment to You

Atutahi’s values aren’t just empty promises—they translate into practical actions that benefit people and the environment:

• Sustainability you can count on – Atutahi’s approach helps ensure future generations will enjoy the forest’s bounty, from responsible harvesting to recyclable packaging.
  Helping local communities – Atutahi creates links between people, culture, and whenua (land) by working with local growers and respecting indigenous traditions.
• Health and wellness focus – Atutahi harnesses the natural benefits of native plants to support energy, immunity, and digestion instead of relying on artificial additives. Learn more here: Your Health.
• New Zealand flavours in every drink – From Kawakawa Lemon & Lime or savor the bold taste of Horopito with Blackcurrant & Boysenberry, each drink showcases the natural richness of New Zealand.

What makes Atutahi stand out is its role beyond being a drinks brand—it encourages a way of living that respects indigenous wisdom, protects nature, and makes eco-friendly choices accessible.

Looking for a thoughtful gift? Explore Atutahi’s Gift Packs.

Join the Movement – From Forest to Bottle

Choosing Atutahi means more than buying a drink or chutney—it shows support for a brand that values culture, the environment, and community.

You can:

• Browse the range – Explore the complete assortment of drinks and chutneys.
• Go green with your picks – Every bottle you purchase contributes to a healthier lifestyle and greater care for the environment.
• Share the richness – When you present Atutahi as a gift, you’re not just being generous—you’re sharing the depth of Māori culture.
  

Eager to sample Atutahi? Purchase now or locate a stockist in your area.

Keep in mind, choosing Atutahi doesn’t just satisfy your thirst—it plays a part in preserving ancient traditions and maintaining healthy forests.

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Frequently Asked Questions